Best Practices for Oil & Gas: SAP Solutions for the Energy Industry. This upcoming October conference event will be attended by SAP users from the upstream, midstream and downstream sectors. The four-day conference at the New Orleans Marriott in Louisiana starts on Sunday, 23 October 2011. Event hosts are SAP America, the ASUG (Americas' SAP Users' Group) and the Eventful Group. The high-caliber event program will feature a joint presentation of the end-to-end industry solution SAP OGSD (SAP Oil & Gas Secondary Distribution) by Implico and Maxum. The US petroleum product distributor Maxum went live with the Implico-developed SAP solution for downstream sector companies in February 2011.